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Contemporary Pinup Dilemma: Classic Sweetness Vs Modern Eroticism


Is the contemporary pinup pornography?

Last week, I posted a whimsical little anthology about pinups in sports. I had a few interesting remarks, on and off-site, inquiring as to “Where are the real women?” I didn’t completely understand the nature of the question, but a thought came to my head: Unlike Playboy, some readers read this blog for the pictures. Am I a Porn Blog? Some, I suppose, think so.


All this train of thought brings us to today’s issue: Is the contemporary pinup pornography?

Looking Back For Perspective

To be fair, the original pinup was, in fact, pornography. In the days, when movie couples slept in twin beds and “Leave it to Beaver” didn’t sound dirty, these garter-bearing women were not what one would call a “lady”. If they were ladies, then their inevitable exposure would happen through no fault of their own. A playful dog, a gust of wind, a too-quick elevator door, or any other unfortunate accident would truly be the culprit.

Understanding Today’s Influences

Today, however, these images would hardly shock anyone (even my mother thinks it’s adorable silliness Winking ). I blame this issue on Madonna. Madonna brought female sexuality to the forefront of the conversation and for that, all us-women- can thank her. Her ballsy moves in the 80’s and 90’s moved the feminist movement forward. My generation can say “I like sex”, “I like fantasy and fetish” and even “I occasionally enjoy being a sex object.”



Fast forward to 15-20 years later and female teen pop idols look like this:

Britney Spears Christina Aguilera shakira

While TV has kept a child-proof, respectable front and the censors are hard at work, someone, luckily, forgot MTV, and left the pop stars to indulge in fantasy and fetish. Add to that the accessibility of porn and fetish sites on the internet, and viola! Contemporary pinups.

Contemporary Pinups- Fetish, Fantasy and Violence

Looking at contemporary pinups, there’s an obvious move to hyper-realism and explicit sexuality. The hyper-realism became more popular around the 70’s and still prevails today, while the eroticism seems to always have been there. The 1990’s and 2000’s seem to be mostly influenced by Olivia and Sorayama.

Observe the following timeline:

Enoch Bolles_Bedtime Stories Alberto Vargas_1930

      Enoch Bolles (1920’s)                                         Alberto Vargas (1930’s)

            Billy De Vorss (1940’s)                                        George Petty (1950’s)

                     Frank Frazzeta (1960’s)                                        Olivia De Berardinis (1970’s)

                  Hagime Soroyama (1980’s)                                  Lorenzo Di Mauro (1990’s)

Of course, all these artists were working simultaneously at stretches of what was often decades. Influenced both by their times and each other.


The most interesting aspect to infiltrate contemporary pinups is the fetish culture and the violence that comes along with it. From afar, this self-pleasing beauty seems raped and bleeding, but maybe that’s just me.

Many classic pinup lovers are turned off by the new BDSM culture. I can’t deny that many of these new images completely emulate contemporary pornography. Some images do seem misogynistic and unflattering to women as representation, but one must evolve with the times, and I do believe that some of the contemporary images are a deeper speak of sexuality, eroticism and fantasy.


What do you think?
Sig Pink

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